Marketing Funnel Software for Small Business: The Form Is Step One, the Funnel Wins the Client
A form, a chat or a phone call is where a stranger first raises their hand. Alive24 builds what happens for the next 90 days too — the questions, the routes, the stage, the nurture, the reminders and the client journey — all in one system, with nothing to connect and no steps for you to run.
- Custom forms built by voice
- Chat and phone enquiries too
- Every enquiry becomes a contact
- Source and answers recorded
- Scored and staged for you
- Nurture emails start themselves
- Follow-up tasks created
- Calls booked into your diary
- Quotes continue from the record
- Client journey stays connected
- No Zaps, no connectors
- One funnel, start to finish
Is this you?
If Your Enquiries Arrive and Nothing Happens Next, Your Lead Generation Funnel Is What Is Missing
All three end the same way: somebody put their hand up, and the journey quietly stopped. Sales funnel lead generation only works when the form and the follow-up are the same system, which is what marketing funnel lead generation inside Alive24 means.
You have a form, but no funnel
The enquiry arrives and everything after it is you — the reply, the reminder, the follow-up, the quote. There is no journey, only your memory.
Your form is rented and can't be changed
The form belongs to another app, so you can't add your questions, your branches or your look — and it certainly can't move somebody through your pipeline.
Your funnel is held together by Zaps
Form in one app, emails in another, contacts somewhere else, connectors in the middle. When one breaks, leads you paid for vanish without a sound.
Forms and Funnels walkthrough
Watch the Marketing Funnel Software Carry One Enquiry From First Click to Client
See the online form builder, the questions, the scoring, the stage, the nurture emails, the task on your list and the same record carrying through to the quote and the client area — one lead generation funnel, start to finish.
- Saying what you need to know
- Watching the questions appear
- Adding the branches that qualify
- Adding a score or calculation
- Choosing where the form appears
- Setting the thank-you and next step
- The contact created instantly
- The source and answers on the record
- The stage set from the score
- The nurture sequence starting
- The follow-up task on your day
- The same record becoming a client
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Are you currently doing this?
Capturing the lead is the easy part. The money is lost in the 90 days after, where nobody is funnelling them.
A broken conditional rule can waste an entire advertising budget. One required callback box stopped showing the phone-number field, and $500 of paid traffic produced no usable sales calls.
The first step
- Forms you can't customise because they're rented
- Chat and phone enquiries never becoming records
- Social messages written on paper or lost
- Different apps for forms, quizzes and calculators
Paying for the pieces
- Paying for forms, then funnel software on top
- Paying again to connect it all to a CRM
- Using Zaps that can silently break
- Technical help every time something stops
Nothing funnels them
- No welcome, no nurture, no second touch
- Nobody scored, so everyone treated the same
- Hot leads left cooling while you finish a job
- People who said 'not yet' never contacted again
Steps you have to run yourself
- Remembering who to call and when
- Chasing the quote you meant to send
- Retyping the same details into the proposal
- Losing everything they told you when they become a client
You can stop doing all of it. It is already built.
Introducing
Alive24 Forms and Funnels.
Tell Alive24 what you need to know and what should happen next. It builds the form, the routes, the scoring, the stages, the nurture and the internal steps as one funnel — from the first click to the client area.
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Enquiry forms
Application forms
Quizzes
Scorecards
Quote calculators
Conditional logic
File uploads
Pop-up forms- Lead magnets
Sales-chat capture- Custom questions
Smart routing- Thank-you pages
- Confirmation messages
- CRM records
- Lead scoring
- Tasks and reminders
- Form health checks
One voice note is the brief
Say what you need to know and the form and the funnel behind it are built while you watch.
Branches that qualify
Different answers open different questions, routes, stages and next steps.
Your questions, your words
Custom questions and your own look — nothing rented from an external form app.
Scored and staged
The answers decide how warm each person is, so hot leads never sit unnoticed.
Nurture that runs itself
Welcome and follow-up emails go out from the same record, on the right days.
Uploads and pop-ups
Photos, plans and documents, plus forms behind buttons or in a pop-up.
Chat, phone and social too
Every door into your business feeds the same funnel and the same list.
Source recorded
You can see which pages, ads and campaigns actually produce clients.
Your steps, prepared
The call, the quote and the chase arrive on your day with the context attached.
Included, not subscribed
No form app, funnel tool, email tool or automation bill — it is part of Alive24.
- The form is only step one
- Custom questions, not a template
- Branches that qualify as they answer
- Instant reply while you keep working
- Every enquiry becomes a real contact
- Scored and staged automatically
- Nurture emails on the right days
- Bookings offered inside the funnel
- Your call and your quote, prepared for you
- Not yet stays in the funnel
- The same record becomes a client
- No Zaps holding it together
How the funnel works
Say it, build it, place it, funnel them, then close them.
One funnel, five stages, one sitting. Click through the stages to see exactly what happens.
You voice-note one thing…
“I want a website like this — fully SEO and AI powered so I get found.”
One voice note — every part of Attract builds itself around it
Step 1 · Say what you need
Say what you need to know
Voice or type the questions, the information and the signals that tell you a lead is worth your time.
- The questions you ask every time
- The details you cannot quote without
- What tells you somebody is serious
- Files or photos you need
- Any calculation they should see
- What is required and what is optional
Then every enquiry has a home, a stage, a next action and a journey — without you remembering a thing.
The funnel, drawn out
Here is the whole client journey, and who does each step.
You do the parts only a human should — the call, the quote conversation, the yes. Alive24 does everything between them.
- 01
They raise their hand
A form, a pop-up, a quiz, live chat, a phone call or a social message.
Alive24 captures it - 02
They become a real contact
Their answers, the page they came from and the source all land on one record.
Alive24 does it - 03
They get an instant reply
A confirmation or welcome that arrives while you are still working.
Alive24 does it - 04
They are scored and staged
Their answers decide how warm they are, so the hot ones stand out.
Alive24 does it - 05
Nurturing begins
The right sequence of emails on the right days, off the same record.
Alive24 does it - 06
You are handed the call
A task on your day with everything they told you already in front of you.
Your step, prepared for you - 07
A time gets booked
Hot leads can take a slot in your diary as part of the journey.
Alive24 does it - 08
The quote or proposal goes out
Built from their answers, sent from the same record, chased if it goes quiet.
Your words, Alive24's chasing - 09
Not yet is not lost
Anyone who is not ready stays in the funnel and is contacted again later.
Alive24 does it - 10
They become a client
Payment, onboarding and their client area all continue from the same record.
Alive24 does it
Ten steps. Two of them are yours, and both arrive prepared. Nothing in between depends on you remembering.
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One funnel, one system
Everything a form app, a funnel builder, an email tool, an automation service and a CRM add-on normally need from you is already joined up inside Alive24.
No connectors to wire, no Zaps to babysit, and no enquiry sitting somewhere with nothing behind it.
You
One instruction. One connected journey.
Voice note → Say what you need updated
Any first step you like
A form, a pop-up, a quiz, live chat, a phone call or a social message — all start the same funnel.
Your questions, your form
Custom questions, branches, scoring, calculators, uploads and your own look. Nothing rented, nothing locked.
Instantly a real contact
Every enquiry becomes a record with the source, the page and every answer attached.
Scored and staged for you
The answers decide how warm they are, so hot leads are obvious and nobody is treated the same.
Nurture starts itself
The welcome and the follow-up emails run from the same record — no separate email tool to sync.
The next human step, prepared
The call to make, the quote to send, the reminder to chase — created and waiting on your day.
Bookings inside the funnel
A hot lead can pick a time in your diary as part of the journey, not as a separate errand.
Nothing ready leads nowhere
People who say 'not yet' stay in the funnel and are contacted again at the right time.
Straight through to client
Their answers, history and files carry into the quote, the onboarding and the client area.
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Built for real businesses
The same funnel builder, shaped around what you actually sell.
Capture is only useful if it collects what you actually need.
Massage therapist
Personal trainer
Beauty and skin therapist
Yoga and pilates teacher
Naturopath and nutritionist
Counsellor and psychologist
Physio and chiropractor
Health coach
Massage therapist
Personal trainer
Beauty and skin therapist
Yoga and pilates teacher
Naturopath and nutritionist
Counsellor and psychologist
Physio and chiropractor
Health coach
Electrician
Plumber
Builder and carpenter
Landscaper and gardener
Painter and decorator
Cleaner and home services
Handyman
Property and rental operator
Electrician
Plumber
Builder and carpenter
Landscaper and gardener
Painter and decorator
Cleaner and home services
Handyman
Property and rental operator
Website designer
Social media manager
Business coach
Business consultant
Marketing consultant
PR consultant
Bookkeeper
Accountant
Virtual assistant
Copywriter
Brand and graphic designer
Photographer and videographer
Course creator and tutor
Maker and product seller
Mobile and local operator
Website designer
Social media manager
Business coach
Business consultant
Marketing consultant
PR consultant
Bookkeeper
Accountant
Virtual assistant
Copywriter
Brand and graphic designer
Photographer and videographer
Course creator and tutor
Maker and product seller
Mobile and local operator
Trades
Job type, suburb, access, urgency and photos of the problem so you can quote without a site visit.
Wellness practitioners
Presenting concern, preferred times and consent, so the first session can be booked properly.
Coaches
Goal, current situation, timeframe and budget range before a discovery call is offered.
Consultants
Scope, decision timeline and stakeholders so you can qualify before investing time.
Makers
Commission details, quantity, deadline and reference images attached to the enquiry.
Small agencies
Service required, budget band and timing so enquiries can be prioritised properly.
After the funnel is live
Your funnel changes as quickly as your offer does.
Describe the change. It happens across the form, the routes, the emails and the follow-up together.
“Add a budget question to the quote form, only ask about photos if they choose a custom fence, and send anyone over $5,000 straight to my booking page.”
- Add a budget question
- Only ask about photos for custom work
- Ask for the best time to call
- Mark anyone over $5,000 as hot
- Book those people straight into my diary
- Add a fourth nurture email
- Stop emailing anyone who booked
- Wait five days, not two
- Chase the quote after a week
- Change the thank-you page
- Add a new branch for a new service
- Re-contact last quarter's cold leads
- Send the quiet ones a different offer
- Put the form in a pop-up too
What that normally means
- Reopening a form builder you dread
- Editing the funnel in a second app
- Rewriting the emails in a third
- Rewiring an automation between them
- Testing whether the whole chain still works
- Leaving it as it is instead
The funnel stops being something you are frightened to touch, and becomes something you change the moment your offer does.
Time, money and energy saved
One connected funnel instead of a form app, funnel software, an email tool, Zaps, spreadsheets and CRM add-ons.
The work does not change. Who does it, how long it takes and what it costs does.
The old way
- Form-builder subscriptions
- Funnel software subscriptions
- Quiz and calculator tools
- Email marketing subscriptions
- CRM connection fees
- Zapier or similar automation
- Manual data entry
- Technical help fixing broken connections
- Lost advertising spend when the chain breaks
- The owner’s time running every follow-up
- Leads with no next action
- Enquiries never contacted a second time
Several subscriptions a month + the leads you never followed up
Inside Alive24
- Say what you need to know
- The form, routes and scoring created
- Quizzes, scores and calculators included
- Stages set from the answers
- Nurture emails running themselves
- Bookings offered inside the funnel
- Tasks and reminders created for you
- Information carrying through to the client
- Change anything by talking
- Included in the system you own
One sitting, inside the system you own
Time and energy returned
- A whole funnel in one sitting instead of weeks of wiring
- No separate form, funnel, quiz or email subscriptions
- No automation sitting between your form and your contacts
- No copying enquiry details anywhere by hand
- No follow-up depending on you remembering
- Detectable form or email-delivery problems can be surfaced for attention
- No system can promise to detect every external email, DNS or third-party failure
- One list of who to respond to, waiting when you finish work
Alive24 is less than $12 a day. That price is the complete system, not only Forms and Funnels, and there is no separate price for your funnels.
See full pricingStop paying for this
The stack people build just to catch a lead.
Four subscriptions that still leave you copying details between them.
Form and landing tool
$29–$99 / mo
Forms are built into every page and land in your CRM.
Live chat widget
$30–$80 / mo
The sales chat agent answers and captures at the same time.
Automation connector
$20–$70 / mo
Nothing to connect — it is one system.
Lead spreadsheet
Free and dangerous
Replaced by real records with history and reminders.
Virtual receptionist
$200–$600 / mo
Instant replies cover the hours you are on the tools.
Lost enquiries
The real cost
One recovered job a month usually exceeds the whole system.
Capturing the leads you already earn is the cheapest growth available to you.
Before and after
Scattered forms and broken Zaps in. One connected client funnel out.
The same enquiry, the same questions — the only difference is what happens after somebody presses send.
Before
- A separate form app to pay for
- Automations that break silently
- Answers stuck in an inbox
- Details retyped into a spreadsheet
- The same questions asked twice
- Follow-ups you have to remember
- No idea where the lead came from
After
- Forms built by voice note
- Conditional questions and scoring
- Quote calculators and uploads
- Answers stored on the record
- A lead status set for you
- The next task created
- Capture source recorded
Every way a lead enters the funnel
Not everyone arrives through the same door. They all end up in the same journey.
“Someone just called me. Add them as a lead, save this number and remind me to send the quote by 5 p.m.” Offline and social enquiries go into the same funnel by voice, instead of onto paper.
- Website and landing-page forms
- Pop-up and lead-magnet forms
- Quizzes and scorecards
- Live sales chat conversations
- Telephone calls entered by voice
- Social media enquiries entered by voice
- Direct referrals added by hand
- Event or course enquiries
- Ad traffic with its campaign recorded
- “This person contacted me on Instagram. Add them as a hot lead and create a task to prepare their proposal.”
- Alive24 does not read your private messages or calls—you add those leads yourself, in seconds
- One funnel, one list to look at, whichever door they used
Step oneYour questions, created by voice
Say what you need to know and the fields, types and required rules are built around it.
RoutesDifferent answers, different journeys
One answer can open a new question, a different stage and a different follow-up.
ScoringScore the answers, stage the lead
A quiz or scorecard decides how warm somebody is and where they go next.
Calculators + uploadsEstimates and files, in the form
Live quote calculations, photos, plans and documents attached to the enquiry.
The recordOne record for the whole journey
The answers, the source, the stage, the emails and the follow-up task in one place.
The funnelClick, form, nurture, call, client
One connected journey from the first click to the client area — no Zaps in between.
Swipe or scroll for more
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Two clear ways to start
Whether you need one simple enquiry funnel or a complete scored application journey, you build it by asking.
Both end with a funnel that runs itself. Only the first five minutes are different.
- Say which details you need
- Mark the required questions
- Choose where the form appears
- Set the confirmation message
- Choose where they go next
- Contact created with the source
- Welcome email sent for you
- Stage set automatically
- A follow-up task created
- Live in minutes
Tell Alive24 what you need to know and what should happen next. The form, the reply, the record and the follow-up are all created together.
A short enquiry form on a service page: five questions, an instant reply, a new contact with its source, and a call task waiting for you in the morning.
- Ask qualifying questions that branch
- Score the answers automatically
- Set a different stage per result
- Send each route to its own next step
- Start a different nurture sequence per route
- Offer a booking to the hottest leads
- Create the internal task per route
- Keep the cold ones warm for later
- See the whole journey in one place
- Change any part of it by voice
Score the answers, stage the lead, start the right nurture and put the right human step in front of you — different for every kind of enquiry.
An application funnel that scores readiness, sends strong applicants to a booking page with a call task ready, and keeps everybody else on a nurture sequence until they are.
See a real funnel built inside Alive24Real forms
Real forms and funnels, created inside Alive24, for real businesses.
Form and funnel examples built in the working Alive24 back office for Alive24, Alive Luxury Retreats, Winta’s Place and Noosa Fencing — the same back office you would use, renamed and branded for your business.
These are genuine businesses and example forms created inside the working builder. No lead numbers, completion rates or performance results are shown.
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What you actually receive
Every path into your business, captured properly.
Forms, pages and chat all write to the same place, with the information you need to actually respond.
Capture
Enquiry paths on every page that matter.
- Enquiry, quote request and contact forms built into your website
- Campaign landing page forms for paid traffic
- Demo and download forms for people who want to look first
- Sales chat capturing details in conversation
- Mobile-friendly forms that people actually complete
Qualify
Ask the questions that let you respond properly.
- Qualifying questions specific to your services
- Budget, timing and location fields where relevant
- Service or package selection so quoting is fast
- Consent captured and recorded with the enquiry
- Notes and attachments from the enquirer
Route
Nothing waits for you to notice it.
- A contact record created instantly, with the source
- Notification to you the moment an enquiry lands
- A follow-up task with a due date, not a mental note
- Automatic acknowledgement to the enquirer
- Duplicate enquiries matched to the existing contact
Convert
The lead is already inside the sales system.
- Move it into your pipeline with one click
- Build a quote from the answers already captured
- Send a booking link for a call or first session
- Start nurture if they are interested but not ready
- See lead volume and source on your dashboard
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Built to move people forward
The funnel should carry the customer — not make them, or you, work harder.
Alive24 asks only what is needed, sends each person down the route that fits them, and keeps moving them until they are ready to buy.
“Tell us the fence, the suburb and the best time to call.”
Four questions, one upload, one clear next step — and the answers land on the lead record.
- 01
They press the button on your page
A pop-up form opens with only the questions that matter for this offer.
- 02
They answer, and the form adapts
Their answers open the right questions and send them to the right next page.
- 03
The lead, status and task appear
The answers, the source, the status and the next action all land on one record.
- A button on your site opens the right form
- A landing page runs its own application funnel
- A service page starts a quote funnel
- A lead magnet begins a nurture sequence
- A quiz sends different people down different routes
- Live chat and phone calls enter the same funnel
- Only the questions that matter get asked
- Every answer stays on the contact record
- The source is recorded so you know what works
- The stage reflects how warm they really are
- The next step is already created
- Nothing depends on you spotting an email
Alive24’s funnels are informed by more than 20 years of hands-on business, hospitality, wellness, sales and customer-conversion experience.
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After the funnel is live
Imagine never chasing another enquiry from memory.
No separate form subscription, no funnel software, no email tool to sync and no form-to-CRM connection to keep alive.
- No copying details into contacts
- No disconnected spreadsheets
- No follow-up depending on your memory
- No enquiry sitting with nothing behind it
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Connected, not bundled
Not just a form builder — a whole funnel.
A lead should not simply submit a form. In Alive24 it enters a connected sales journey — a contact record, a source, a follow-up task, a nurture sequence, a quote and eventually an onboarded client.
- 1Website CreatorThe pages and buttons your forms sit on.
- 2Copywriting + Landing PagesThe words that get the form filled in.
- 3Brand + ImagesThe look every form and page inherits.
- 4Ads GeneratorSends paid traffic to the right form.
- 5Social Media CreationPosts that point at your capture pages.
- 6Email Marketing + Lead NurtureContinues the conversation after capture.
- 7CRM + PipelineWhere every answer, status and task lives.
- 8Sales Chat + Follow-upAnother way a lead can start talking.
- Landing pages carry the form that starts the right funnel
- Forms inherit the brand and tone of the rest of your website
- Ads and social links point at a funnel built for that campaign
- Sales chat and phone calls enter the same funnel
- Every answer stays with the contact in CRM and pipeline
- Email nurture runs from the same record, not a separate list
- Bookings, quotes and proposals continue the journey
- Onboarding and the client area keep the information connected
- One system holds the whole funnel, so there is nothing to connect
- Forms and Funnels is included inside Alive24. It is not a separate product or agency service.
Find your number
See exactly what Alive24 would save you.
Answer a few quick questions and Solomon works out what your form tools, funnel software, email tools, automations and admin time are really costing you — and what you would keep every month instead.
Take the 2-minute savings quiz
Free, no commitment, and you get a personalised breakdown at the end.
Start with SolomonPrefer to speak to someone? Book a Live Walkthrough
Explore the connected system
Where Forms and Funnels sits inside your full Alive24 system for less than the cost of a monthly form and automation stack.
These are the parts of Alive24 your forms touch most often. Everything else is one click away in the full system.
You
One voice note. One change.
Voice note → Website updated
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What owners say about Alive24
Real owners, real campaigns, created inside Alive24.
I got so excited when I opened the app to start I almost peed myself.
Skye S.Breathwork Coach · 35 · AustraliaWhiz bang. Just like that. Website up in 3 mins. This is crazy!
LukeNoosa Fencing · 44 · AustraliaWho needs a husband when you have this!
AstridLuxury Hospitality Consultant · 51 · FranceI can't believe I waited so long. Stuck in a job I hated. Launched my business after a friend recommended this. Immediately took on clients. It's too easy.
VaneziaChild Psychologist and Educator · 29 · IndonesiaProcrastination was my middle name. I would do anything to not deal with business admin. One quick set up and one big contract. I can breathe again. Thank you.
MarnieSpa Consultant · 55 · AustraliaI actually wake up excited to work. I've got so much more free time I actually don't know what to do with myself!
RosaInterior Decorator · 41 · AustraliaA sold out retreat. I'm 75 years old. I've been trying to do this for years. It just paid for itself 5 times over.
MaggieEnergy Healer · 75 · AustraliaI got so excited when I opened the app to start I almost peed myself.
Skye S.Breathwork Coach · 35 · AustraliaWhiz bang. Just like that. Website up in 3 mins. This is crazy!
LukeNoosa Fencing · 44 · AustraliaWho needs a husband when you have this!
AstridLuxury Hospitality Consultant · 51 · FranceI can't believe I waited so long. Stuck in a job I hated. Launched my business after a friend recommended this. Immediately took on clients. It's too easy.
VaneziaChild Psychologist and Educator · 29 · IndonesiaProcrastination was my middle name. I would do anything to not deal with business admin. One quick set up and one big contract. I can breathe again. Thank you.
MarnieSpa Consultant · 55 · AustraliaI actually wake up excited to work. I've got so much more free time I actually don't know what to do with myself!
RosaInterior Decorator · 41 · AustraliaA sold out retreat. I'm 75 years old. I've been trying to do this for years. It just paid for itself 5 times over.
MaggieEnergy Healer · 75 · AustraliaQuestions
Forms and Funnels — the questions owners actually ask.
Still unsure? The full demo answers most of it in a few minutes, without a sales call.
Three ways to see your own forms and funnel inside Alive24.
Start with the demo. Everything else can wait until you have seen what you would actually own.
Watch the Full Alive24 Demo
See a form built by voice, then follow the enquiry through the record, the nurture, the task, the booking, the quote and the client area.
Watch the Full Alive24 DemoBook a Live Walkthrough
A one-to-one session showing the funnel Alive24 would build for the way your own business actually wins work.
Book My Live WalkthroughGet Alive24
Unlock the system and own it — Forms and Funnels, the content tools, the sales side and the money side included.
Get Alive24